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How BJP Can Do Better

May 11, 2009

Here is what I feel the BJP needs to do to get mass acceptance. It is better than the Congress, no doubt, but there is still room for improvemment.

1. Friends in the Media: Now this is a matter of vital importance. People all over the country seem to be complaining that the BJP does not have any support from the Media. It is obvious, but there is little that is being done about it. Some even suggest that the BJP should start TV channels and newspapers of its own. A not-so-bright idea, if you ask me. Those channels and newspapers will be branded as “communal” by every other section of the Media, and that might do more harm than good. So making friends in the Media seems more realistic. Tough, no doubt, but sensible.

2. Wider outreach: The BJP needs to spread its roots in states like Tamil Nadu, Kerala, etc. where is has almost no presence. It could start by having a few small trusted allies(for the sake of local acceptance), and working hand-in-hand to grow on a symbiotic basis. It will also pay to reach out to parts of the country which have so far been untouched by the party as yet. Small local teams could be formed to conduct activities at the grassroot level.

3. Involvement of the youth: Youth form almost half the population of the country. Though Shri, L. K. Advani is the head of the party, and the ideal candidate for the PM’s post, it would pay to have a few younger people in the party, just to counter the “Rahul Gandhi-Priyanka Vadhra effect.” True, the BJP does have a few people like Varun Gandhi, but they are too few, and not given much importance. The country needs to take notice of the fact that BJP has a younger crop as well, which is just as capable as the seniors are. That will motivate the youth of the country to work towards the change that BJP is fighting for.

4. Crisis management: Whenever a controversy crops up, I feel that the BJP’s response is slower than it should be. There are a few senior members giving their comments and trying to sort things out, but the rest of the party, at times, does not help matters. In the Congress, only the say of the Gandhi family works. Besides, the Congress has the Media backing it all the way. Seeing that that is not the case with the BJP, care must be taken to handle certain sensitive issues, but at the earliest.

5. Image makeover: Now this is something that I feel the BJP really needs to work on to improve its showing in any elections. The Media keeps portraying the BJP as a communal force, which supports only the Hindus and the upper classes. This is not true, and many of us know it. However, there is not enough being done to change the popular opinion. Agreed that in order to convince people of BJP’s real motives the Media will need to support, but I feel that tactical handling of the Media can help to a great extent. I see that some of the senior party members are doing a great job these days. I just hope that things improve a lot more, and real soon.

With less that 2 days to go for the final phase of polling, and 4 days to go for the announcement of the results, I wish the BJP all the very best for these elections.

I would also like to bring to everyone’s attention about this group called “Friends of BJP” which was formed by a group of people who felt the need for a radical change in the country. Though they are not with the BJP on each and every move, they feel that the BJP is the best bet that we have in improving the state of our country. They act as the watchdogs for the BJP. This group grew from 5 to 50,000 in about a month. That is the kind of response that it has been getting. For more information, please check out this site. You can also visit their Facebook group here.

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4 Comments leave one →
  1. May 11, 2009 10:49 PM

    You’re right for the most part, but here’s what you’ve overlooked:

    “The BJP needs to spread its roots in states like Tamil Nadu, Kerala” I don’t see that happening because there is something fundamentally different with people of TN. They are anti-national, anti-Hindi. The BJP is nationalist, the BJP is based in north India. Yes, they now have a strong presence in Karnataka, but Kannada and Marathi culture have a lot of similarities. You tell me how many people from small towns in TN would have
    1. Heard of the BJP.
    2. Know what the three letters stand for.
    3. Know what the word “Janata” means.
    hardly any.
    And as for the local allies, they’ll fall flat. Because Amma already has a pro-hindu image which she is trying to shed. She will not ruin it further by allying with BJP before elections. MooKa had a dubious alliance with them in 1999, but they parted ways soon after the elections. The only option left for the BJP is to start a new party with a Tamil name(a translation such as “Indhiya Makkal Katchi” would suffice). And they need some fiery Tamil orators. Modi mania exists only in places where people understand Hindi.

    “Shri, L. K. Advani is the head of the party, and the ideal candidate for the PM’s post”
    I somehow disagree. He has proven himself to be a coward before. Though more decisive and stronger than Manmohan, he is definitely not the ideal candidate. If he becomes PM, Modi should atleast be made Home minister.

    “True, the BJP does have a few people like Varun Gandhi”
    You out of your mind? Couldn’t you think of the REAL youth icons of the BJP such as Arun Jaitley and Shahnawaz Khan? The latter was given a portfolio after his first election in 1999! And after Varun Gandhi’s speech, the media as usual tried to sensationalise by asking for the opinion of a Muslim BJP leader in this regard. He earned my adulation with the statement “Varun belongs to a long lineage of Congress leaders. Obviously he will make statements such as this against minorities.” I was laughing no less than 15 minutes!
    Slapping the NSA on Varun was unconstitutional I agree, but that apart, he isn’t a great leader anyway. He’s made a lot of stupid statements apart from his hate speech as well. In short, the BJP is better off without him.

    Having said this, I’d say your post was good. But do a bit more research before you post. This seems pretty amateurish. And take this constructively, you’re on your way to becoming a journalist.

    • Adi permalink*
      May 12, 2009 9:01 AM

      “You out of your mind? Couldn’t you think of the REAL youth icons of the BJP such as Arun Jaitley and Shahnawaz Khan?”

      I am talking about those who are under 30 or 35. How many such people do you know now in the BJP? Varun Gandhi is the first and only name that struck me. True, not enough research, but I doubt if that would have done much good here. Will you believe me if I told you that there are people of our age who say that they will vote Rahul Gandhi because he is “cute?” There are others as well who have reported such stuff in the Friends of BJP group on Facebook. When I said that we needed youth icons who could counter the Rahul-Priyanka threat, this is exactly what I meant. Was not this elaborate as I wanted to keep the post short.

      “And as for the local allies, they’ll fall flat.”

      Which is why I said that the BJP needs to “start by having a few small trusted allies(for the sake of local acceptance), and working hand-in-hand to grow on a symbiotic basis.” That rules people like Amma and MooKa out. When I said “smaller parties,” I meant it. Someone just getting started, with the right ideologies, and will to serve the country for the better. Even film stars would do, actually(in TN). Because in a way, at least they are not corrupt as yet. They might be in the future when they get the chance, but surely not now. They don’t have any power in their hands as yet to exploit anything.

      “Slapping the NSA on Varun was unconstitutional I agree, but that apart, he isn’t a great leader anyway. He’s made a lot of stupid statements apart from his hate speech as well.”

      I will not disagree with that. But you need to realise that half of what he says is what the Media wants us to believe. And things are all blown out of proportion. That does not give him a clean chit, though. He is definitely not right in saying certain things. He has done the party a lot of damage. But surprisingly, he also has some staunch supporters now. And they adore him.

      “In short, the BJP is better off without him.”

      There was a huge uproar in a BJP forum when some guy’s featured blog said “Varun needs to watch his words while dealing with the Media.” Like I said, there are some who adore him. They think that he is THE one. I don’t agree with them. But you need to realise that the BJP is getting some support because of him as well. Sad, yet true. So no, I would not say that he can be done without. Not just yet.

      “But do a bit more research before you post. This seems pretty amateurish.”

      My bad. Will keep that in mind and do what I need to from next time on. Thanks! 🙂

  2. raman permalink
    May 13, 2009 9:21 AM

    Adi, whether you like it or not, I totally agree with Ani on this. Also spellcheck before u post. apps

    • Adi permalink*
      May 13, 2009 7:49 PM

      Hahaha! Why would I not like it if you agree with any. A lot of what he says sounds perfectly fine to me. Anyway, thanks for the bit on spell check. I know that I need to keep an eye on typing errors.

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